Wearable body care

Posted: 2014-04-04

Wearable body care

 

Cosmetotextiles combine cosmetics with textiles, and provide consumers with the benefits of each. The yact as vehicles for the transfer to the skin of cosmetic ingredients which promote a sense of well-being, combat ageing or provide therapeutic solutions. As cosmetotextiles cover a large part of the body for most of the day, they represent a convenient way of providing cosmetic benefits without the need to take a pill, apply a lotion or undertake vigorous exercise. Advances in cosmetotextiles have been made possible by microencapsulation, a method of enclosing a substance inside a miniature capsule. This method has enabled textile manufacturers to incorporate a growing range of active substances into fabrics, from moisturisers and insect repellents to vitamins and slimming agents. The first commercial products to be developed by the cosmetotextiles industry were scented fabrics. These became popular among some consumers because of their novelty value. However, the range of applications for these textiles has greatly expanded in recent years to include garments which moisturise the skin, tone the body or soothe the senses.The health promoting aspects of textile finishes have excited a large number of consumers. But many remain sceptical about the concept of combining cosmetics and textiles, and some believe that the concept is a marketing gimmick. It is likely to take some time for these consumers to be convinced of the effectiveness of cosmetotextile products. Even so, the popularity of plug-in air fresheners and aromatherapy products highlights the latent demand for greater freshness and well-being. Furthermore, belief in the concept of cosmetotextiles is likely to be strengthened by the progressive involvement of high profile companies in the cosmetics and textile industries. Some experts envisage that cosmetics will be used routinely in applications such as hosiery, even though the industry is still in its infancy and knowledge in this field is scattered. But the  cosmetotextiles industry can only succeed if the claimed cosmetic effects of its products are perceptible to the wearer. Moreover, these products tend to be expensive and they will only achieve  success one large scale if the wearer believes that he or she is being offered value for money.